Following a government initiative in October 2016, they needed to significantly increase the recruitment of child sponsors. This was part of a 5-year plan, which meant the solution had to have longevity and scalability.

Thanks to both our category and Direct Response expertise, we were approached to build new donor acquisition opportunities for The Smith Family.

We identified DRTV working alongside SEO, SEM and complemented by Facebook. A DRTV campaign was then produced in collaboration with our creative partners.

The initial phase required a modest investment across key networks and stations, to test our strategy and gauge performance. The campaign was an immediate success and the first two weeks gave us the ability to quickly begin to roll out all campaign activity. Through our careful performance-driven analysis, we were able to establish that the potential of this campaign was even greater than what we had envisaged.

Over the following 3.5 years, The Smith Family was able to build an infrastructure that enabled them to deal with the campaign at an investment level approaching the point of diminishing returns, and 10 times larger than their initial one.

In 2019 AT&B received advice to considerably increase their media investment to achieve growth targets. Unfortunately this did not achieve the required results; in fact the opposite: they experienced a downturn in performance, despite the increased spend.

AT&B briefed us to investigate their existing media investment and determine how growth results could be put back on track. With only 4 months left in 2019 to make up for a deficit accumulated over the previous 8 months, this was a complex and challenging goal.

We stripped back the campaign to focus on the channels that bring the strongest results in this category. We concentrated on high volume and impactful media that delivered a strong audience at a lower cost, and we removed the channels that were not geared towards immediate response.

Additionally, we brought efficiencies by: eliminating weaker airtime across broadcast media, by applying greater control to media buying activities, by reducing airtime to reach more individuals, and by decreasing the frequency of message in over-saturated areas.

We also put in place a clear measurement plan to continuously assess the change we were delivering, enabling us to swiftly increase, decrease and change investments based on the ongoing performance, rather than post-campaign.

AT&B ended 2019 in a great position, thanks to the quick changes and decisive results we achieved within just a few months. Building on these successes, we consolidated this position further in 2020 and established a great foundation for further growth in 2021.

In 2016, BizCover chose us as media specialists thanks to our robust analytics-led approach. They asked us to develop a media strategy to increase their market footprint and effectively target SME audiences.

Their business model involves working with very tight margins, so the challenge is to deliver a highly aggressive cost per quote, which requires scaling the brand while hitting strict ROI targets.

Following a successful radio test campaign, our response-led approach enabled us to deliver greater efficiency. At the same time, we also scaled their ATL presence to metro markets and ultimately nationwide, whilst maintaining brand visibility over the short- and long-term.

As our strategy evolved, we expanded the media mix to include TV, Outdoors and Podcasting, in addition to Radio.

In 2018 we facilitated an effective content integration with SBS’ Small Business Secrets, in which BizCover demonstrated the need for insurance for small business owners. This was achieved with the use of real business owners and real-life situations. This integration delivered considerable media value and exposure for BizCover; it raised their profile and led to a significant increase in inbound leads through the call centre.

For 3 years, Sanctuary Media Group have been successfully helping Amnesty International Australia grow their fundraising base, primarily through direct response TV (DRTV).

In 2022, we sought to grow Amnesty International Australia's fundraising further through digital initiatives. AIA were struggling to get the right visibility online to support the potential donor engagement garnered from DRTV. We anticipated that our digital support would help capture more donors, which is their ultimate goal in supporting their vital work to promote human rights worldwide.

Within one month of launching the new website, we saw a significant increase in acquiring new donors at a less cost. The average click-through rate was up 70%, which meant that more visitors were clicking through to the donation page.

The most significant achievement was a 230% increase in the average donation conversion rate, indicating that a higher proportion of visitors who clicked through to the donation page ended up making a contribution. This was accomplished through the implementation of a clear and persuasive call-to-action alongside powerful messaging through a visual creative.

As a result, the average overall monthly donations were up 24%. This represented a significant increase in revenue for the organisation and allowed it to fund more projects. The average cost per donation came down 38%. This meant that Amnesty International was able to achieve its fundraising goals more efficiently and with a higher return on investment.

World Animal Protection Australia and New Zealand have been working with our media agency for 9 years. We developed and implemented effective digital strategies through various channels, including direct response TV (DRTV) campaigns.

In 2022, we devised a strategy to create a new digital campaign for World Animal Protection aimed at campaigning for Dolphins in captivity. The goal was to generate leads and subsequently acquire regular donors in Australia and New Zealand, with a specific focus on raising awareness about dolphins in captivity and advocating for their protection. Our approach involved leveraging untested digital platforms to boost World Animal Protection's efforts in lead generation and donor acquisition.

In just one month after the campaign was launched, there was a notable rise in new leads acquisition at a reduced cost. There was a 2x increase in monthly leads in Australia, while the cost per lead dropped by 49%. In New Zealand, there was a 65% increase in monthly leads, while the cost per lead dropped by 38%. The campaign's CPL currently stands at 66% below the client benchmark, proving that the team has been able to achieve better results more cost-effectively.

World Animal Protection's digital marketing campaign continues to be a significant success, consistently outperforming client KPI’s. The client was able to achieve its fundraising goals more efficiently and with a significant return on investment. The results have allowed World Animal Protection to fund more animal welfare projects and continue their mission to protect animals worldwide.

For 4 years, Sanctuary Media Group has been successfully partnering with Save the Children NZ to help them achieve their fundraising goals through various channels, including digital and direct response TV (DRTV) campaigns.

As the situation in Ukraine develops, Save the Children New Zealand was focused on launching an emergency appeal with the objective of raising funds and delivering critical aid to children and families impacted by the crisis. The campaign was geared towards generating support and donations to provide essential assistance to those affected by the conflict.

We supported this DRTV emergency appeal on both Google and Facebook. This campaign hugely benefited from immediate response. The response time was 5 days with a low-medium level ad spend.

The immediate response, high donation rate, and low cost per donor demonstrated the impact of the campaign in generating support for those in immediate need. The funds raised through this campaign enabled Save the Children to continue their vital work in providing assistance to vulnerable children and families affected by the ongoing crisis in Ukraine.